Myer launches new season collection in iconic University of Melbourne car park

University of Melbourne underground car park.

The University of Melbourne’s iconic Underground Car Park, under the South Lawn on the Parkville campus, is the venue for the launch of Myer’s Autumn 17 fashion collection.

The 2017 Autumn Winter launch will see the return of the event to Melbourne in a celebration of two of the city’s oldest and most iconic institutions.

University of Melbourne Vice Principal (Engagement) Adrian Collette said the University and Myer have enjoyed a long association.

“Sidney Myer, who founded the department store, made his first major philanthropic gift to the University in 1926, a gift which remains a significant source of support," Mr Collette said.

“Today, the Myer name continues to be linked to the University through the generosity of the Myer Foundation and the Sidney Myer Fund, which have been among the longest-standing and most important benefactors to the University.”

Mr Collette said the University was looking forward to welcoming guests to the event in one of the University’s most striking spaces.

“It is an extraordinary space but not one that many Melbournians have experienced and we hope the audience will be left with a lasting impression of the space and the campus as a whole.”

Background on the South Lawn Car park

The gothic-inspired carpark was built in 1972 and has featured in numerous films and television series, including Mad MaxMasterChef and the current hit film Lion.

Director George Miller chose the carpark as the location for the Main Force Patrol garage in the first instalment of his Mad Max films.

Last year MasterChef filmed an episode in the carpark featuring a pop-up restaurant as part of ‘Heston Week’.

The car park was also used to host the Artists Party for the 2016 Melbourne Festival and the University’s Cultural Collisions series.

The carpark was designed by architects Loader and Bayley and construction was managed by J L Van Der Molen. When it opened in 1972, it was Australia’s only fully underground car park.

The carpark is also considered to be historically significant. The east entrance contains a door from a 1745 house in St Stephen's Green, Dublin, and the west entrance is framed by two Atlas figures from the demolished Colonial Bank formerly on Elizabeth Street.

Click here for photos of the event.