More Information

A/Prof. Scott McQuire 
+61 3 8344 8194

Dr Amelia Barikin
+61 406 870 281

The world’s first live link-up hip-hop battle between Australia and Korea will take place this weekend at Federation Square, as part of a University of Melbourne research project.

The event will feature public hip hop workshops, special performances and DJs, as well as live battles between dancers in Seoul, Melbourne and Perth.

Associate Professor Scott McQuire from the University of Melbourne’s School of Culture and Communication said the project was about using public space media to instigate social interactions between strangers located in different cities.

“Contemporary public space is networked space, and this project explores the new potential to combine face-to-face and mediated interactions," he said.

"It will be the first time screens in three cities have been used to link two continents for a live event featuring public participants."

Audience research data collected during the event will be used to evaluate the levels of engagement and connectivity experienced by spectators, dancers and participants.

The event is part of a five year Australian Research Council (ARC) Linkage Project underway at the University of Melbourne called ‘Large Screens and the Transnational Public Sphere’, which will help us understand user experience and screen connectivity in culturally and geographically distinct public urban environments.

Funded by the ARC with collaborators the Australia Council for the Arts, Federation Square, Art Center Nabi, the University of Melbourne and the University of Sydney, the project will test the use of large outdoor video screens as a communication platform for international public exchange.

Research team member Amelia Barikin — who will be in Seoul for the event — said the project had a number of aims, but the overall purpose was to understand technology-based global cultural exchange.

“We are also trying to deepen regional cultural links through the development of technical infrastructure for cultural exchange, and develop, commission and curate innovative interactive content,” she said.

“Once events are underway, our research attention is focused on documenting and evaluating the collaborative production process and public interaction with large screens in different urban and cultural contexts: in this case, Melbourne, Perth and Seoul.

“Out of the research we hope to establish more comprehensive grounds than now exist for regulation and creative use of large screens in urban planning and cultural policy.”

Australia vs Korea: Dance Battle 2012 is the third in a series of innovative public media commissions for the project. Other project partners are AARNET, the University of Western Australia and City of Perth Northbridge Piazza.

What: Australia vs Korea Dance Battle. Free public event. All ages welcome.
When: 3-6pm Sunday 14 October 2012
Where: Federation Square, Melbourne (with live link up to Perth and Seoul).