Department of Management and Marketing

Faculty of Business and Economics

Research Interests

Marketing, product and brand management; ethics in advertising; product piracy; grey market imports; brand counterfeiting; sales force management; European and North American trends in marketing; celebrity endorsements; luxury goods marketing; general marketing management Issues

Contact Details

Tel: (+61 3) 8344 3380
Website: http://www.managementmarketing.unimelb.edu.au/who/staff.cfm?StaffId=20
Email:
Keywords:

• business
• management
• marketing