Social networking sites such as Facebook, Twitter and YouTube have had a tremendous effect on the reporting of Iranian elections, according to Associate Professor Ingrid Volkmer.
Associate Professor Volkmer says YouTube and Twitter have allowed a global audience access to footage and reports from Iranian citizens which would have been gagged by the Government, and says these first hand accounts have made the Iranian people less like ‘the other’ to a western audience.
“Basically ‘the other’ - which used to be the Iranian population - has become us. In this footage streets look the same as ours, people use mobile phones like we do, and they even look like we do,” she says.
“What Twitter does is give us immediate accounts of what people in Tehran are doing. It allows them to organise themselves and organise demonstrations. From Australia we can read the same message as if we are there, its more authentic and lively.”
“Personal interaction is having political impact and we haven’t had that before. We have only had media outlets covering global affairs such as CNN, NBC and SBS, but never this kind of personal interaction and this creates empathy.”
Associate Professor Volkmer says the impact of social media on the Iranian elections shows journalism is changing.
“In the old days we basically went overseas and delivered a message from the Australian perspective back to Australia, but this has dramatically changed because all of a sudden it seems we are one concerned community.”
Associate Professor Ingrid Volkmer is the Deputy Director of the Media and Communications Program at the University of Melbourne.