The Melbourne Newsroom

Researchers at the University of Melbourne have identified a formula to understand why some branded movies go viral on the internet.

Cyber Law expert and Professor of Intellectual Property at the Melbourne Law School, Professor Andrew Christie, discusses the legal implications of posting private information on social media sites such as Facebook.

Pioneering new technology which assesses students’ use of social media to learn will be available from July.

More than 70% of people find advertising ‘sinister’ and ‘deviant’ if they dislike the company and social media enhances those feelings, a University of Melbourne study has found.